A book entitled ‘Pre-fear’ referencing a quote from the Source material 
for this brief (Al Gore’s The Future)  describing our primal fear of 
change and progress as being a sort of pre-emptive fear. The book contains a curated selection of quotes from Al Gore’s ‘The future’ . Also included in the process book is a set of guidelines for the visual identity for the summit reflecting the styling of the pre-fear book.